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UX CONCEPT

News

A powerful reinterpretation of the Lexus design signatures, the UX Concept reflects Lexus’ determination that each of its models should have a unique, stand-alone character with a strong concept behind it; here represented by the powerful, inside out design concept and deconstructed interior styling.

Designed by ED2, Lexus' design centre in the South of France, the UX Concept’s bold design embodies technologies that inspire the imagination to create a fully immersive experience. This sensation is generated through cockpit ergonomics which flow from the driver's body, and innovative three-dimensional HMI technology. The concept also features a first design execution of a breakthrough seat technology, the Kinetic Seat Concept, designed by Lexus in response to a re-evaluation of the principles of car seat occupancy.

UX CONCEPT VIDEO TOUR

 

RADICAL COMPACT CROSSOVER

The UX Concept is a new variety of four-seater crossover which contrasts the almost brutal appearance and real 4x4 presence of an off-roader with a low ground clearance and a coupe-like driving position, reinforcing the dynamic performance promise embedded in the compact packaging of the design.

 

 

 

Our brief was to create a new genre of compact crossover; a vehicle that could progress the user experience and create something unique from a customer’s point of view. Inspiration came from many sources, but the main source of inspiration comes from the key phrases representing the character of the car: ‘Robust Yet Agile’ and ‘In and o ut styling concept’. This comes from one of the Lexus fundamentals, the ‘Yet’ philosophy.

Stephan Rasmussen
Exterior Designer, ED2

UNIQUE 'INSIDE-OUT' DESIGN CONCEPT

At the heart of the design lies a futuristic, ‘inside-out’ concept which creates a strong synergy between exterior and interior styling. In top view, this is most strongly represented by an X-shaped movement in the architecture from the cabin outwards and vice-versa.

 

 

The inside-out concept came from a lot of discussions within the team. We wanted to show the human-centric aspect of the concept in a visually as well as philosophically strong way. A strong symbiosis between the exterior and interior was felt to be important by all the designers involved. To create the anticipation from the exterior, which could then have a visual link and expand into the interior was a key goal.

Alexandre Gommier
Interior Designer, ED2

 

TWO PERCEPTIONS OF LUXURY IN ONE CABIN

On board, signaled by the sharp, aggressive front fender and softer, more welcoming rear fender exterior treatment, the cabin offers two different perceptions of luxury in one volume.

The front represents agile sophistication and driver engagement, the rear – styled as a welcoming, soft lounge sofa which wraps around into the rear hinged back doors - the comfort and spaciousness of a robust SUV.

 

 

ADVANCED IN-VEHICLE TECHNOLOGIES

On board, signaled by the sharp, aggressive front fender and softer, more welcoming rear fender exterior treatment, the cabin offers two different perceptions of luxury in one volume.

The front represents agile sophistication and driver engagement, the rear – styled as a welcoming, soft lounge sofa which wraps around into the rear hinged back doors - the comfort and spaciousness of a robust SUV.