Lexus constantly strives to deliver unexpected and highly satisfying experiences that surpass customer expectations. The “Amazing in Motion” concept inherits this brand essence.
LEXUS DESIGN AMAZING at Milan Design Week 2014 was an exhibition introduced to communicate this ethos in a visible and tangible form.
Visitors experienced three new works created by world-renowned designers in response to the Amazing in Motion theme. Full of unexpected and exhilarating encounters, the event allowed visitors to experience our forward thinking approach to design. The venue also showcased the twelve winning works from the Lexus Design Award 2014, an international competition that aspires to nurture and support a new generation of designers from around the world.